I've seen poor push notification quality increase uninstall and churn rates. I think the lesson is that many people are quickly annoyed with push notifications.
I think that's inaccurate. There are plenty of push notifications that don't annoy people, that are often the primary basis for how people interact with certain apps — Facebook, Messenger, WhatsApp, Slack, Discord, etc.
Let's not assume that all push notifications are cynical attempts to get people engaged with the app or to push DLC. For things like mail, messaging, and plenty of other online services, push notifications are not just an important interface to the app; they can be the interface.
zapzupnz|6 years ago
Let's not assume that all push notifications are cynical attempts to get people engaged with the app or to push DLC. For things like mail, messaging, and plenty of other online services, push notifications are not just an important interface to the app; they can be the interface.