[rajarjit]

Realized two things -

1. I don't have money for investing in marketing and paid-advertizing.

2. Importance of building a dedicated audience/community.

What I had was time. So, I spent 6 months on Instagram building a community without any ads and totally relying on organic reach. Added ton of value. Build an email list of 500 people.

Also little things

- having an email list where every subscriber is double opt-in, helped in increasing the opening rates 10X.

- getting the subscribers after showing the product increased the final conversion rates 30X. Earlier I just asked for an email subscription for notification of new blog posts. Then mailed all of them the Kickstarter link. Two people backed.