[jakobegger]

The EU regulations are doing one good thing: they are giving a small competitive advantage to companies that don't track you. For example, I've stopped using Google search, because I had enough of the creepy tracking on Google. I rarely watch Youtube videos anymore, because I don't want to click the consent button.

Some companies might start to rethink if they really need all this tracking technology. For example, I've removed Google Analytics from all sites that I was responsible for when the GDPR went into effect. I've decided that the potential liablility, and the inconvenience for the user was just not worth the small upside of knowing how many people clicked which link.

I've also stopped including tracking pixels in email newsletters, and I've also convinced others to stop using Google Analytics.

With the GDPR, you now at least know that some websites are going to do everything to track you, and it's an informed choice.