[raquo]

The current situation is sustained by a small minority of users generating the majority of the clicks. That was true before adblock became a thing too. As long as adblock is not pre-installed with any major browser, it won't reach 90% penetration, and these people will by and large continue generating clicks.

So, the effects might be less dramatic than we'd expect. The industry will adapt one way or another, not the first time a technological shift like this happens. Who knows, maybe we'll even get functional micropayments out of this. One thing that will definitely happen that you didn't mention is disguising advertisements as organic content. It's already happening with instagram influencers and even newspapers publishing sponsored content.

[joseluis]

We will get functional micropayments out of this. Many people are working on this https://www.prnewswire.com/news-releases/maxthon-announces-w...