[philfrasty]

Would be great to see how this translates into actual $ for the business. Is this mentioned somewhere else? The high CPCs indicate that there IS some value. But in general some people/businesses can make a living with an audience of 100 and others not with an audience of 100k.

[noelceta]

That's super situational and really depends on the keyword you rank on. Can't give you the numbers, but yeah, the high CPC keywords are usually the bread-winners.