[pimmen]

The Swedish company Klarna is a good example. It’s now so common among Swedish consumers to have a Klarna account that it’s probably the most frictionless way for customers to pay online.

I have a colleague who worked there like five years ago. She bought as much stock as she could. Once it IPO or gets acquired I suspect she’ll get a hefty contribution to her retirement.

[benhurmarcel]

It's a shame we don't yet have a European-wide equivalent.