[Zimahl]

I'm not OP, but I'd guess its because there is a really limited market for mattresses. People of course need and want them, but the turnover is (or can be) a very long time. I have a mattress in our guest bedroom that I used in college, over 20 years ago. It could probably be replaced, but will probably only get replaced with our main mattress when we replace it. It's fine for the minimal guests we have or when my wife or I sleep in it when we are sick (and don't want to keep the other awake).

So for mattresses you really can't afford low margins if you want to stay in business. I can't imagine mattress stores sell more than several mattresses a month. As for why Casper and Purple mattresses are so much when you are supposedly removing the middle-man (the physical stores), I'm not sure. Because they can? I don't really understand why someone would buy one of their mattresses that you can't test out at a store, when you can pay the same price at a store and test out all your options.

[hnick]

Said another way, none of us need to buy mattresses often enough that we are mattress-buying-experts, so we're chumps easily taken advantage of.

This could apply to cars (and it does a bit) but the higher price and social factor makes people understand them more. Mattresses are just cheap enough (with just enough "bargains") that it's easier to just get it over with.

For your last point I'm from Australia so our brands are different but we have plenty of the online foam mattresses. I got one because mattress stores felt a lot like a car sales lot last time - clingy, pressure tactics from someone with a massive information advantage. The online companies all had full refund policies so there's limited risk apart from time.

[lotsofpulp]

> Said another way, none of us need to buy mattresses often enough that we are mattress-buying-experts, so we're chumps easily taken advantage of.

But there are people who do buy them often enough - hotels! I like to find a Marriott/Hilton/Hyatt/IHG standard mattress and it should be good enough. Ask a hotel manager to hook you up, should only be $250 to $500 at most for a King.

[MichaelDickens]

> I don't really understand why someone would buy one of their mattresses that you can't test out at a store

As someone who bought a mattress online:

1. You don't have to go to a store, which makes it much more convenient to buy. 2. If you don't like it, you can return it for a full refund, so there's no possibility of wasting money on a mattress you don't like.