[vishalzone2002]

Congrats on the launch. I have been a segment user and I think they also have capabilities to backfill as well as they seem to be moving towards a CDP. I am struggling to see what is the difference here? Or your value proposition is different business/technical model ?

[malisper]

The big difference between us and Segment is we automatically instrument your entire site. As soon as you install Freshpaint, we are automatically capturing every click, pageview, etc, performed on your site. You can create a new event six months after installing Freshpaint, and you'll have access to every instance of that event since you installed Freshpaint. This means you:

1) Don't have to delay launches so you have time to setup event tracking.

2) Don't have to worry about forgetting to setup tracking. A common problem is a company will ship a new feature and realize two weeks down the road that they forgot to track a key event. They then have to setup tracking for that event and wait another two weeks for data to come up. That jus doesn't happen with Freshpaint. Freshpaint collects every action out of the box and gives you access to that data whenever you want it.