[sseth]

Yes - my heart bleeds for Vodafone and Airtel who kept data prices 10 times higher than they are now and sat on fat profits for years without building their 4G network. And kept milking us for "value-added" services we had not asked for.

And Jio is the bad guy for going up against the incumbents with a risky, but smart strategy of investing in the latest technology.

The reality is that there was no other way to match the incumbents except by growing the customer base quickly - as all other competitors have found. As a consumer i am very happy Jio did what it did, and I bet that no matter what happens, I will never pay as much for data as i was paying before Jio came.