[cthulha]

You can disagree with Apple's policies, or the principles and reasoning of others. And I'm sure some of those people are these mythical, awful virtue-signalling hypocrites that people seem to hate so much. But what makes this virtue signalling/hypocritical rather than a values-based decision?

Maybe you think Clearview is fine to offer the service, but there are people who disagree based on moral, ethical and practical arguments - and this action seems in line with Apple's stated privacy concerns and prior enforcement of their enterprise distribution agreement.