[yori]

> If we'd chosen some other definition of multiplication, a lot of the "intuitive" properties of multiplication that hold over the natural numbers (such as the distributivity of multiplication over addition and subtraction) would no longer be true over the integers.

This is backward reasoning. The chosen definition of multiplication is not to keep things "intuitive". If you start with the field axioms, the chosen definition of multiplication is pretty much dictated by the axioms. If you choose another definition of multiplication, you would end with contradictions like 1 = 0 and such nonsense! And mathematicians abhor contradictions!

"Product of additive inverses of two elements is equal to the product of the two elements" is dictated by the field axioms in all fields.