[sciyoshi]

I really respect companies that have well-written engineering blogs that go in-depth into their technical problems - Figma comes to mind here, for example.

For a small team/company, what are some good tips or resources on how to start an engineering blog? We've worked on many interesting challenges and I know the team would have a lot of insights to share, but it can be difficult to find and justify the time that writing a good article takes, and it's not something that everyone is necessarily interested in doing either.

I'm curious about the mention of Cloudflare's culture of "internal blogging". That seems to me like it could be a first step in that direction.

[jgrahamc]

We use Confluence for all sorts of stuff and there's a blog category. It's full of stuff. Some of it would make a great public blog (in fact, one cool investigation is getting turned into a public blog right now). Some of it is so internal and full of details that it wouldn't do well publicly but is good for others inside the company to read (and a good way of having a memory of how we did something).

[bbrazil]

At a previous company (30-40 employees) the main thing was having a blog setup somewhere that engineers could post to - clearly distinguished from the main product blog. Actually getting engineers to write up blog posts was a separate problem. Besides me there were only a handful, even when it was made clear that it could be about a very small topic. A few hundred words is plenty.

[detaro]

Not CF, but my employer has a list for emails like that, where people might report on things they did, things that didn't work, ... Which sometimes is only of internal relevance, sometimes about things we can't share publicly, but sometimes also prompts "this could be a blog post interesting to other people"