[mech1234]

Don't those unlimited plans state that data may be throttled, etc? Unless you cite a specific example it's pretty tough to argue against.

To argue against your theoretical case: If there is a data plan that advertises unlimited data without giving any fine print describing the throttling behavior, or other strange details after high data usage, then yes, they should be able to have false advertising claims pressed against them successfully.

[12xo]

Come on. In theory, with "unlimited" legal resources, you can take such matters to trial and onward to a victory...

[mech1234]

What mechanism other than litigation and the consumer protection bureau do you think should enforce against false advertising? How much resources should be expended to fight it? Do you have an alternative to propose, or do you prefer instead to attack a known-to-be-imperfect system?