[arctangent]

While OODA is an interesting and increasingly popular concept, it is really only useful when applied to very short intervals of time. You can and should expect that an opponent with "a reasonable amount" of time will make the correct response. In business that timeframe is much longer than the few minutes or seconds a modern aerial duel might be concluded in.

The general idea of OODA is that if you can "play fast" you can beat someone who can otherwise "play better". Think about how blitz chess differs from traditional multi-hour games, even though the rules of play are the same: for example it is often possible to exert time pressure by playing "confusing moves". This concept of "fast play" translates into the business timeframe more as the concept of "agility" (to be contrasted with large-company "inertia"), whereas businesses only try to confuse one another on television or by accident :-)

Concepts similar to OODA but more applicable to a business context and timeframe would include PDCA [1] and DMAIC [2].

PDCA a.k.a. the "Deming cycle" stands for "Plan, Do, Check, Adjust" and is closely related to the concept of "kaizen" [3] (or "continuous improvement"). PDCA happens in timeframes that can best be described as a "short project" (or a "kaizen event").

DMAIC ("Define, Measure, Analyse, Improve, Control") on the other hand is a framework commonly used for larger business interventions where the stakes are higher, more project members are needed, more structure is required and so on. It is a key feature of the Six Sigma [4] approach as well as Lean Six Sigma [5].

Note: I'm sure there are other valid approaches too. I'm just mentioning the ones I am familiar with in case anyone else is interested in methods to help businesses improve and respond to change.

[1] https://en.wikipedia.org/wiki/PDCA

[2] https://en.wikipedia.org/wiki/DMAIC

[3] https://en.wikipedia.org/wiki/Kaizen

[4] https://en.wikipedia.org/wiki/Six_Sigma

[5] https://en.wikipedia.org/wiki/Lean_Six_Sigma