fully agree with this position. Mental models are just that, models. they are abstractions of a particular classification of a thing, they convey information. they carry no guarantee of understanding and (in the odd cases given in the article) no guarantee that understanding winner take all markets means you would instantly be an expert at gaming them. You would hopefully understand the essentials of them and therefore recognise them when you saw them. It seems to be me that some are conflating these abstractions as in some way claiming to convey expertise.
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