Also curious is the case of Pebble. Great product, priced right, small set of customers who swore by it, did one thing really really well. Now its dead.
Pebble took on enormous debt expecting their market to just keep growing. They had a great product, but they thought they had the next iPhone. They bet big, and they went bankrupt (basically the acquisition cost was just to cover the cost of debt).
Judgmentality|5 years ago
https://qz.com/857412/pebble-went-from-kickstarter-to-being-...
sh87|5 years ago
If you don't, and play cautiously, your competition will eat your market and starve you. You still eat the dust.
I just don't get it.
luismmolina|5 years ago