[kharms]

>What really is the issue? That Amazon is leveraging its success to be successful?

The issue is that over the long term, Amazon is lowering the ROI on innovating and taking risks in the consumer goods space. It's able to do this because of its dominance as a marketplace.

[leonardteo]

Where it gets grey is when stakeholders privately invest or start companies that sell on the platform. Amazon chose to do it upfront with Amazon Basics but there’s nothing stopping them from creating house brands/labels even at arms length to give the impression that it’s not Amazon.

[maxwell]

> there’s nothing stopping them from creating house brands/labels even at arms length to give the impression that it’s not Amazon

They already did this years ago. Amazon has 80+ private-label brands.

https://www.businessinsider.com/amazon-owns-these-brands-lis...