[aaron-lebo]

You don't think so? What's Instagram doing tech wise which is so complicated? Yeah, at scale, they're doing a lot of stuff you can't do as a single person show, but the core website, the core app? I've been on small teams that have built stuff just as complicated. They're displaying photos within a web site with basic functionality like likes and comments. It's not complicated stuff.

https://github.com/pixelfed/pixelfed

https://www.patreon.com/dansup/overview

What about Pixelfed? That's a single person looking for a thousand dollars a month for part-time wages. You can mock all you want, but check your biases at the door.

[yowlingcat]

You're not really addressing GP's point, IMO. The tech isn't really the hard part about Instagram. The market penetration and now monetization is. No one is going to use pixelfed over Instagram because the whole point of using Instagram is for the network effects (clout). If people move/continue to move off Instagram, it will be for something that more effectively connects them to fame and reach, like TikTok.

No, it's not complicated stuff to build something like TikTok and Instagram. But it is complicated to do all the other important parts besides building it, which are just as important if not much more so. To get people to use it, and to incrementally improve it 0.1% more week over week -- that's the part that you need a full company to do, and that's the thing that a lone founder will struggle to do.

[aaron-lebo]

This is undoubtedly true. My point is, if you don't build, you can't do any of what you are laying out. My point isn't that you should recreate Instagram, but that these kind of apps and apps like it are not difficult. Virality is worth more than you think, and figuring out how to make 80k a year is much easier than trying to make a unicorn.

It took Twitter 10 years to increase the message size. It's not hard to incrementally do that as a single founder, you can probably make changes like it in a single night, and you can probably do that with a lot more ease than if yo've got a team and expectations.