Apps did start doing this before, definitely. I always felt they were arrogant in assuming they deserved a spot in my Applications folder. I should be able to put the app wherever I'd like. At the same time dmgs seem backwards-looking since disks were "old" technology so why use an image format for them? So I was personally against distributing my software this way, but Apple forced my hand with the Gatekeeper app translocation change.Apple themselves ships some software, like the non-Mac App Store versions of Xcode, as xips (signed zips), but for some reason decided 3rd party developers cannot use these.
Apples recommendations are in the "Shipping your Signed Code" section of this tech note:
https://developer.apple.com/library/archive/technotes/tn2206...
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