[brynary]

This HBR article "Many Strategies Fail Because They’re Not Actually Strategies", while not entirely about metrics, has some great recommendations for how leaders can avoid these pitfalls:

https://hbr.org/2017/11/many-strategies-fail-because-theyre-...

Their top recommendations are: A) Communicate the logic behind what you are trying to achieve; B) Make strategy execution a two-way process, not top-down; C) Let selection happen organically, through systems that cause strong initiatives to rise up to to the top; D) Find ways to make change the default, to help move beyond the status quo and existing habits