I don't get how they plan to compete, do they have chip designers? or deals with SOC manufacturers because AWS/Google/Microsoft are fast because of custom chips that link NVMe directly to the NIC and skip the CPU and some of the network stack
This is clickbait. That's why it says Lidl instead of Schwarz Group. Everyone in Europe knows Lidl and find it amusing that they would run a cloud service. Which means they'll click the link.
In reality it's a major german business group who plans to get into IT services with a recent acquisition. They have none of the experience that AWS or GCP have acquired in the last 6-10 years.
They'll do their best and I honestly hope it works out because I want to see more European cloud providers compete with american ones.
If you want a database tracking how many potatoes are in which trucks and when they'll arrive, they'll sell it to you. If you want a Kubernetes cluster, that isn't their business.
INTPenis|5 years ago
In reality it's a major german business group who plans to get into IT services with a recent acquisition. They have none of the experience that AWS or GCP have acquired in the last 6-10 years.
They'll do their best and I honestly hope it works out because I want to see more European cloud providers compete with american ones.
londons_explore|5 years ago
If you want a database tracking how many potatoes are in which trucks and when they'll arrive, they'll sell it to you. If you want a Kubernetes cluster, that isn't their business.