[maxwin]

My company is using SAP so it is very familiar to me. But before I joined my company, I have never heard of SAP. There are some good industry process knowledge that gives them an advantage and the software is good once you get used to it. But it can definitely be 10X better (there is a big opportunity to make it easier to customize or integrate with other software) . However, once you become their customer, the switching cost is very high even though there is better software in the market. That makes it difficult for startup to break into this market.