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danbenoni | 5 years ago
We've been in touch with Nir Eyal for a bit now. He wrote "Hooked", but quickly realized that the ethical side of behavioral psychology was misunderstood completely and started to focus his efforts there.
We asked him for a quote because we believe this is extremely important (just Ctrl-F "Eyal" on the page you should find it).
We also really like his "regret test" regarding the ethical side of behavioral design. It comes down to answering: "If users knew everything the product designer knows, would they still execute the intended behavior? Are they likely to regret doing this?"
Side note: As for us, we don't believe in "growth for the sake of growth". We define "growth by design" as a process at the intersection of Growth (a scientific method to improve) and Design (a human-centered process used to solve problems). It involves crafting meaningful experiences at scale so that an organization can exceed its business goals while delighting their customers. We talk about this and our vision on our /about page if you're interested!
On that note, you make me realize we should probably add something regarding this in the conclusion. Great idea, cheers Abdullah!
gnicholas|5 years ago
That’s a charitable interpretation. He wrote a book about how to make products addictive (subtitle: How To Make Habit-Forming Products), then when the inevitable backlash came he got on that bandwagon and wrote a book to teach people how to be Indistractable (in a world filled with products designed to be habit-forming).
drozak|5 years ago