[ivanfon]

> privacy-conscious people and those adverse to advertising are the very people advertisers would pay a lot of money to reach.

Why? Not trying to be snarky, just genuinely curious, I'd expect that those people would generally be less susceptible to advertising.

[Nextgrid]

My theory with this is that someone privacy-conscious, ad-adverse and those who block ads signal both that their time is too valuable to be wasted by advertising and they have the skills to install technical countermeasures against them. This correlates favourably with developers and similar positions that typically have higher than average salaries (thus more purchasing power) and the possibility of influencing purchasing decisions at their company for enterprise products.