GIPHY has agreements with pretty much all the major content studios, including ones historically protective of their content, such as HBO, the NFL and Disney.
I think the main problem is not movie studios (where fair use is likely to apply as we're talking about a 10-second GIF out of a 1h+ movie) but all the meme creators on Reddit and other social networks. I assume those make up the majority of GIFs out there and as of now they aren't being compensated or even credited properly.
This is an unpopular opinion, but if the meme creator violated copyright when they made the meme, and they want credit for their “derived version” then they need a license.
>GIPHY has agreements with pretty much all the major content studios, including ones historically protective of their content, such as HBO, the NFL and Disney.
Incredible. What a strange time we live in.
This makes me wonder, does Disney have any say if someone uploads a home-made Mickey gif that is controversial or otherwise damaging to their brand?
Nextgrid|5 years ago
Dangeranger|5 years ago
mthoms|5 years ago
Incredible. What a strange time we live in.
This makes me wonder, does Disney have any say if someone uploads a home-made Mickey gif that is controversial or otherwise damaging to their brand?