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xythobuz | 5 years ago

This blog post [1] has at least two anecdotal examples. Also see the corresponding HN discussion [2].

[1]: http://stop.zona-m.net/2018/01/indeed-it-seems-that-google-i...

[2]: https://news.ycombinator.com/item?id=19604135

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crazygringo|5 years ago

Ah yes I remember that one, thanks for finding that.

Giving the article and comments a quick-rebrowse, it honestly seems extremely circumstantial -- that they're mostly explainable due to content moving, URL's without any links pointing to them, etc. -- generally stuff that can be identified and fixed in Search Console for your site.

It hardly looks like any confirmable trend or policy, not even remotely. Just Google doing its best to rank the most useful search results with the heuristics it has, but not excluding anything it's able to find. And jumping to the conclusion that any de-ranking has to do with age is pure speculation.

So unfortunately I just don't see any real evidence to support the up-comment assertion that Google delists content due to its age. And again, it flies in the face of its business model which is to return useful results so it can show advertising next to them. There's no plausible business motive here.