[njwi332]

Another one I've seen recently is the reaction to covid. I live in Tokyo, and being in tech circles was doing my prep shopping and isolating a few weeks before everyone else. I had one Japanese friend invite me out for drinks like 3 times in a week, I turned her down saying I was isolating due to covid and got a 'wow you're so strict!' reaction. Not two weeks later and the government declares a state of emergency. Suddenly this same friend, and all her friends, are filling Instagram with 'Stay home' stories and virtual workouts. Granted, not everyone in Tokyo took it seriously, but the change in behaviour within the majority of my personal circle was literally overnight.

For another one - bubble tea. A year or so back it went from not popular at all to lines over an hour long outside most bubble tea places, and the word 'tapiru' from tapioca and suru - roughly 'to bubble tea' was one of Japans hot phrases for the year [1]

[1] https://japantoday.com/category/national/nominees-for-japan%...