[derrick_jensen]

Google Play allows for different "tracks" for publication: internal testing, closed alpha, closed/open beta, and production.

My approach is to keep releases in sync with Git branches (master is to production, staging is to closed alpha, etc). Although I don't often push things to master, I publish on any of these tracks at least once a day. I'm looking into the Apple ecosystem now, so I'm not sure if I can use a similar approach (my main concern is having a Mac as CI server).

[thinkmassive]

If you already happen to be running Jenkins you can run an agent on the Mac and tag iOS builds to always run there. I’ve had decent experience with that approach, using Fastlane to build/upload different releases based on git branch like you describe.

Keep in mind you’ll need a graphical connection for occasional updates, which is likely different from the rest of the build system. You may also need it to fetch an Apple 2FA code every 30 days, that’s used to refresh your token to upload releases to App Store Connect.