I'm still of the firm opinion that a blog on Ghost is a great option for most people. It works with very little maintenance; Letsencrypt is built into the CLI tool so it's very easy to get SSL; the editing experience is great; images are optimized for sizes; custom theming is possible; and if don't want Ghost to render your pages, you can hook into the API and use it as a headless CMS. I use Ghost for every blog I run as well as the marketing pages for my apps.
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