[jeffasinger]

I did an online food ordering startup a ways back, and it was very surprising how few of the restaurant owners we talked to had clearly thought through pricing strategy for things like this.

We had originally gone in with clever ways for owners to describe how different changes would affect the price of an item, but ended up landing on just a giant matrix where they could input the end result price for any combination. The owners couldn't articulate their own pricing well enough to model it well.

[ecnahc515]

This is true even for enterprise sales. Hello "contact us for pricing"!