[lonelappde]

What about the URL bar?

For average non techie users, the URL bar isn't particularly helpful. They use page content. And AMP pages do show the original page domain name.

[ilikehurdles]

The URL bar is helpful to fighting phishing attacks. It's one of the things everyone at my company, including the non-technical people, is askedt to check before entering information.

Also techie and non-techie people have been using the same browsers for how many decades now? Aren't the majority of people in many countries on the internet? It seems like the average non-techie users succeeded in figuring things out so far.

[u801e]

> The URL bar is helpful to fighting phishing attacks

It would have been nice if client side TLS certificates were more popular. Then your browser could warn you that you're not using your client cert when connecting to a certain website and not allow you to complete the connection. That would be a better solution as opposed to relying on users to manually check the URL.