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programminggeek | 5 years ago

One area where curation will fail is in "fancy bias". As in, the same bias that keeps crowd pleasing entertainment from winning awards.

People who are in the curation business (critics, reviewers, etc.) tend to favor things that make themselves look good to other people in the curation business. That is often opposite what the "unwashed masses" of people enjoy.

Prime example - Michael Bay movies. Michael Bay makes big, loud, entertaining movies with lots of explosions, bright lights, shiny objects, violence, and sex appeal. A "curator" is usually too snooty to recommend a movie like that.

An algorithm doesn't much care if a movie is artfully crafted, it only cares if people watch what is recommended. In the long run, an algo is more likely to give people what they want than a curator is.

If anything, curators over the long term seem to make a living telling people what they aren't supposed to like (or have access to).

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