[asdfgeoff]

+1, I would love to read more about this, particularly around how it scales to multiple (possibly overlapping) options.

> Additionally, the factors are expressed as positive attributes and an option either has that factor or it doesn't.

This is very intuitive for binary decisions, where the "pros" of one option are the "cons" of the other. How do you scale it to multiple options though? (e.g. if I am deciding between internet providers, speed is clearly an important factor, but I may have 3 options with low/medium/high speed respectively)