[ivanfon]

DGG lets you disable ads in the settings: https://duckduckgo.com/settings#general

But the main difference is that DGG chooses ads based only on search term, as opposed to tracking you and collecting your data across the entire net.

[bagacrap]

so iow, less relevant ads that are more likely to just get in the way and not be a product I want

[lazyload]

The service has to monetize somehow? Unobtrusive, non-retargeted aren’t a dealbreaker by any means for me, and I loathe the ads industry in general