This is a PR issue I'm dealing with right now. I'm the founder of a nascent startup that uses commercial flights to crowdsource aerial imagery on a massive scale. I was anticipating skepticism around the feasibility of our approach, but I ended up entertaining many more concerns about surveillance and governmental access. Because we leverage commercial flights, we're able to update our map hundreds of thousands of times/day. The majority of people immediately start thinking of all the uses cases made possible by that kind of temporal resolution, but there's a very vocal, skeptical few. As much as I'd like to brush them off, skepticism is critical and I'm forcing myself to listen and take notes in order to address those concerns in our marketing and content moving forward. It's a fine line.
Your stakeholders have all been burned before either personally or by other vendors and you will have to somehow built trust against those mental barriers.
I personally treat any company who can access my information as if they are willing to undermine their previous statements, have non-public contracts which sell/trade my information with disreputable companies, can pivot in a moment of desperation to do everything they previously promised not to do, may be M&Aed in such a way that all previous contracts are significantly modified, could have terrible security controls of their data, or may not actually delete all copies of data when they say they do.
I would urge you to reconsider your stance on this as "a PR issue". Having readily available realtime aerial imaging data involves numerous ethical and safety concerns. Stating that people who have these ethical concerns are "few" and that you would "like to brush them off" shows a lack of consideration for how your technology could negatively impact others. Based on a recent paper [1] , "the results show that Europe is 83.28 percent covered with an average of one aerial photography every half an hour and a ground sampling distance of 0.96 meters per pixel".
Assuming 30m intervals and a 1m GSD I can know when someone is or isn't home based on whether or not a car is in their driveway. For people living in the vicinity of an airport where the GSD and intervals would presumably be much higher I could track individuals to and from their home or office from the comfort of a coffee shop.
Either of the above capabilities has ramifications for things like:
- stalking and harassment (no need to follow someone physically)
- home invasion and theft (can determine when someone is out of the house)
- targeting of dissidents (can track who showed up at a meeting)
- kidnapping and rendition (can know when someone is isolated without committing physical surveillance resources)
Those are just a few of the things I can come up with off the top of my head.
Even if you limit your tools to governments and businesses what prevents illegitimate organizations from using shell companies [2] or other means for establishing legitimate accounts to your services, and what prevents individuals within legitimate organizations from accessing the tools for personal means? [3]
Calling this a "PR issue" grossly understates the potential damage a technology like this can cause in the wrong hands.
csteubs|5 years ago
thephyber|5 years ago
Your stakeholders have all been burned before either personally or by other vendors and you will have to somehow built trust against those mental barriers.
I personally treat any company who can access my information as if they are willing to undermine their previous statements, have non-public contracts which sell/trade my information with disreputable companies, can pivot in a moment of desperation to do everything they previously promised not to do, may be M&Aed in such a way that all previous contracts are significantly modified, could have terrible security controls of their data, or may not actually delete all copies of data when they say they do.
jb775|5 years ago
z2600|5 years ago
lostlogin|5 years ago
avsbst|5 years ago
Assuming 30m intervals and a 1m GSD I can know when someone is or isn't home based on whether or not a car is in their driveway. For people living in the vicinity of an airport where the GSD and intervals would presumably be much higher I could track individuals to and from their home or office from the comfort of a coffee shop.
Either of the above capabilities has ramifications for things like:
- stalking and harassment (no need to follow someone physically)
- home invasion and theft (can determine when someone is out of the house)
- targeting of dissidents (can track who showed up at a meeting)
- kidnapping and rendition (can know when someone is isolated without committing physical surveillance resources)
Those are just a few of the things I can come up with off the top of my head.
Even if you limit your tools to governments and businesses what prevents illegitimate organizations from using shell companies [2] or other means for establishing legitimate accounts to your services, and what prevents individuals within legitimate organizations from accessing the tools for personal means? [3]
Calling this a "PR issue" grossly understates the potential damage a technology like this can cause in the wrong hands.
[1] "Aerial Imagery Based on Commercial Flights as Remote Sensing Platform" 03/2020 https://www.researchgate.net/publication/339988238_Aerial_Im...
[2] https://money.cnn.com/2015/12/09/news/shell-companies-crime/...
[3] https://www.reuters.com/article/us-usa-surveil-lance-watchdo...
*edited for formatting
blaser-waffle|5 years ago
causalmodels|5 years ago
peter303|5 years ago