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Redirect Method: Using Adwords, YouTube videos to confront online radicalization

2 points| maybeiambatman | 5 years ago |redirectmethod.org

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maybeiambatman|5 years ago

Interesting tidbit:

> We tested the Redirect Method in an ISIS-focused campaign in Arabic and English. Over the course of 8 weeks, 320,000 individuals watched over half a million minutes of the 116 videos we selected to refute ISIS's recruiting themes.