A lot of people are rightly concerned here that Facebook will run this arm in a cutthroat way so as to stifle innovation and competition. Though they might, I have no reason to believe that’s because they want to usurp and control every technology they invest in. I think Facebook knows that their core products and business lines are under threat of attrition, and the margins on ad revenue will get tighter. A venture arm, coupled with one of the world’s beefiest analytics muscle, will probably return more than their core businesses, and insulate them from a potential turn away from social media as a profitable vertical.That’s what I thought they were doing with Oculus originally. Same with WhatsApp, then they started to commingle the branding.
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