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How Doordash got their first 1000 customers

30 points| abouelatta | 5 years ago |first1000.substack.com

44 comments

order
[+] Jaruzel|5 years ago|reply
> They named their website PaloAltoDelivery.com in hopes that this would prompt the google engine to display their webpage favorably when people search for "Palo Alto Delivery." It worked. Half an hour of launching their page, they got their first phone call for a Thai Food order.

I don't know much about Doordash (I don't live in the US), but I find this sentence hard to believe. Launching a fresh new website with some keywords as the domain name, will not get you immediately ranked highly on Google, and certainly not within 30 minutes of 'launching the page'.

[+] beejiu|5 years ago|reply
You couldn't do it today, but possibly it would work 7 years ago.
[+] awillen|5 years ago|reply
This is exactly what I came here to say... there's just no way, right?
[+] sukilot|5 years ago|reply
They likely ordered from themselves to create the origin story.
[+] forgingahead|5 years ago|reply
If you clicked the link expecting to read about the "How" part, you're not going to get anything useful.

I think there's a larger gap here, in that the audience of HN (largely being engineers or "makers" or some sort) generally use "How" as "a piece of advice that is repeatable", ie, we can get the same result if we implement the same steps.

So searching for eg: "how do I crop a video using ffmpeg" will produce a nice set of results on the internet that will give you a replicable set of steps that lead to a pretty clear outcome.

"How do I get my first 1000 customers" isn't the same, and it's a disservice to publish clickbait headlines like that.

[+] mateus1|5 years ago|reply
As someone who works in Growth this is what I hate about most of my industry.

A lot of growth hackers sell this BS of "simple tips & fast hacks" whereas the awesome professionals I know have "boring" methods and experiments.

So the market gets crowded with clickbait stupid drivel while the real science is lost.

[+] sukilot|5 years ago|reply
I thought HN had code to automatically remove clickbait words like "How" from titles. (Not sure why they aren't simply banned)
[+] gbacon|5 years ago|reply
1. Launch MVP

2. Perform basic SEO

3. Founders made initial deliveries themselves

4. Market to a nearby, reachable customer base via email

5. Pass out fliers

6. Capitalize on their email list to encourage repeat customers

[+] nogahelena|5 years ago|reply
Hey all, wanted to tell you about Plater (https://platerapp.app.link/ZJQoea4Ew7), a browser plugin i'm building. We're currently journeying for our first 1000 users.

Plater (https://plater.com) is a browser plugin that saves you money on restaurant delivery and helps local restaurants.

Plater finds you the cheapest price by automatically compare pricing across different delivery apps. On average, we find users savings of 20% per order. Our search is integrated with * Postmates * Grubhub * Seamless * Uber Eats * DoorDash * Caviar

Additionally, Plater helps local restaurants by linking to their direct ordering websites. Direct orders can make a big impact on our local restaurants by reducing their fees from 30% --> 0%! We're already linking to ~400 local restaurants in NYC and Fort Worth, Texas.

We're in public beta in NYC, Seattle, Houston, Dallas, Austin and Fort Worth, with over 60k restaurants for price comparisons. We're looking for feedback so if you're in one of these cities we'd love for you to download (https://platerapp.app.link/ZJQoea4Ew7) and share feedback. If you're in a different city and want to use Plater, lmk and I will get it up and running in a few hours.

Thanks!

[+] slfnflctd|5 years ago|reply
Are you able to share anything about your revenue model? From other comments I've seen on HN and elsewhere, people in the niches I frequent (myself included) are increasingly interested in actually helping local restaurants by ordering directly and ignoring 3rd parties who are attempting to set up toll gates between us. What makes you different from the six services you mentioned?
[+] jakemal|5 years ago|reply
I know it's early so you're building for the largest initial audience, but a Firefox extension would be great. I would be even more happy if there was just a website I could use.
[+] ultimatefan1|5 years ago|reply
I’m in Chicago and would love that service!
[+] Pfhreak|5 years ago|reply
Wasn't Doordash one of the companies that was lowering payments if tips were added? Eg, if they were going to pay $10 for a delivery, and someone left a $2 tip, they would reduce what they paid to $8. The driver gets $10, rather than the $12 you'd imagine.

I have a hard time reading anything charitably about the company. If you exploit your workers, I don't care how scrappy and clever you were in bootstrapping.

[+] sukilot|5 years ago|reply
They were subsidizing tips to guarantee a minimum payout if customers tipped too low. But customers wanted to undertip while still having workers get laid more, and then blamed doordash instead of their own unwillingness to pay.
[+] CaptainZapp|5 years ago|reply
They also pulled other shitties, like offering deliveries from restaurants, which never agreed to this in the first place.

It's one of those companies, which give tech a bad name.

[+] goatherders|5 years ago|reply
Nice story, but there isn't anything in there about getting 1000 customers. And having a good domain = the phone ringing within a couple hours? I highly doubt it.
[+] bjarneh|5 years ago|reply
> the phone ringing within a couple hours? I highly doubt it.

The article says they did everything themselves, probably including calling that number and ordering food :-)

[+] tfgg|5 years ago|reply
> Just in case you live on another universe.

Or any country that isn't the US?

[+] gear54rus|5 years ago|reply
Yeah lol, hesitant to say this but murica leaks here.
[+] ilamont|5 years ago|reply
Many diners love DoorDash for its fast, easy delivery from hundreds of local restaurants. However, some of those restaurants claim they never gave DoorDash permission to post their menus — and problems with the unauthorized deliveries are reflecting badly on their businesses.

Business is good at NYPD Pizza, a family-owned pizza place, but owner Kevin Leidecker fears his reputation for great food and fast delivery has taken a hit ever since DoorDash started taking orders for his restaurant.

"Customers call us back upset because they didn't get what they thought they were getting," he said.

At first, he had no idea why.

What he discovered was that DoorDash had started handling orders for him without asking his permission.

"They took our menu, posted it on DoorDash, and the customer is oblivious to the fact we have no relationship with Door Dash at all," he said.

He put up a Facebook post urging his customers not to order with DoorDash for his restaurant.

"DoorDash makes money by 'reselling' our food at higher prices," he wrote. "They also charge more for delivery. Between the mistakes on the DoorDash listing for our business and trying to take the order over the phone from someone halfway around the world who doesn't understand our product...we simply can't guarantee a DoorDash order to be correct."

https://www.wral.com/doordash-delivery-accused-of-taking-ord...

[+] sukilot|5 years ago|reply
Isn't it illegal to resell non-shelf-stable food without a foodservice license?
[+] nogahelena|5 years ago|reply
In addition to adding them to the platform without their consent, they also charge restaurants massive fees, which increase the total bill and eat into restaurant revenues.

shameless plug That is why I'm building Plater (https://platerapp.app.link/ZJQoea4Ew7). It automatically compares your order across DoorDash,UberEats, Grubhub, Postmates etc.. and gets you the cheapest price. Additionally, it highlights direct ordering links for restaurants that do their own delivery.

I would really love any feedback I can get on this -> we're currently live in NYC, Austin, Dallas, Houston and Fort Worth. If you want to use the app and you're based in a different city lmk and I can get it up and running in a few hours.

Get the app here: https://platerapp.app.link/ZJQoea4Ew7 Learn more here: https://plater.com

[+] slantaclaus|5 years ago|reply
"Moreover, some more prominent corporations seemingly have been going around it well as Dominos and FedEx that each delivers over millions of orders every month. Tony signed up to be a driver for these platforms.."

So Tony, one of the Cofounders of DoorDash signed up to be a Dominos pizza delivery driver to learn how they did it. I love it

Thank you for sharing this article

[+] sukilot|5 years ago|reply
Not sure why you need to sign up for a job to learn how to do labor that anyone with a driving license is already trained on.
[+] sschueller|5 years ago|reply
How many of the first 1000 delivery drivers still "work" for Dordash?
[+] eruci|5 years ago|reply
My question is, how come Doordash still spams me?

I never signed up or even knew of them until the emails started arriving.

[+] eruci|5 years ago|reply
Context:

Begin forwarded message:

Subject: Re: Customers in FAIRFIELD are looking for you Date: March 8, 2020 at 8:29:03 PM EDT To: Jeremy O'Connor <[email protected]>

Fuck off!

On Mar 8, 2020, at 8:27 PM, Jeremy O'Connor <[email protected]> wrote:

Hey again,

I am following up on my past emails, we continue to get requests for your food and it's important that we connect. New customers are signing into DoorDash daily, and I want to make sure we get you in front of these customers!

When is a good time for a quick chat?

All the best, Jeremy

<X8_vG66jH_4x-rR4fy_bomUVNOlqeyj0uv2FzCb-aGA.png> Jeremy O'Connor

Strategic Account Executive

480.470.4942

901 Market St #600

San Francisco, CA

DoorDash.com

If you'd like me to stop sending you emails, please click here

[+] sukilot|5 years ago|reply
Does your business advertise?