Being covered in a blog/website/magazine/paper etc is a privilege, not a right. Just because you’ve created a fantastic new [insert item here], doesn’t mean it has to be covered.
When approaching, think about the benefits of your [insert item here] brings to the users.
Geek tl;dr does it get someone laid, make their life better, bring comfort, protect themselves or loved ones, Save them time (time is $$$) etc.
People are selfish, they want to know how [insert item here] benefits them in some way. They alas do not care about you. They want to know how it benefits them.
I know at first it may seem obvious how your [insert item here] will obviously do [insert benefit/s here] but people don’t always ‘get it’. You must spell it out to them.
When approaching people to write/talk about your [insert item here], you only get a small percentage of someone’s time/day. So you must speak the benefits of your [insert item here] and quick to grab their attention.
Along similar lines, here are some links relating to actually getting coverage in the tech press (rather than sending nasty e-mails as mentioned in this post):
It reminds of a 3rd year undergrad I met. She complained about the difficulty of getting a research assistant position because there's lots of competition and she had to fill in lots of forms and applications. Since getting into grad studies require some kind of RA experience, she was getting anxious for not having one at the end of her third year. The disheartening part though was she never actually applied to any of these positions. She just assumed they were too hard to get.
It's like praying to God to win the lotto but never buying a ticket. How do you expect to win if you don't have a ticket?
Wait, I'm confused. They quoted figures of 8000 boxes at $4 each, but on Fred Wilson's blog post the quote indicates it was 500 boxes at $40 each. Which one was it?
I'm always amazed at the capacity people have for yelling at you when they are asking for a favor. What is going on inside someone's head? It's like "you need my help, don't make me hate you!".
[+] [-] flipside|15 years ago|reply
No doubt it's better to be lucky than good, but it's even better to be good at being lucky. Hustle hard enough and you make your own luck.
[+] [-] g0atbutt|15 years ago|reply
[+] [-] cheez|15 years ago|reply
[+] [-] DerekH|15 years ago|reply
[+] [-] smallwords|15 years ago|reply
When approaching, think about the benefits of your [insert item here] brings to the users.
Geek tl;dr does it get someone laid, make their life better, bring comfort, protect themselves or loved ones, Save them time (time is $$$) etc.
People are selfish, they want to know how [insert item here] benefits them in some way. They alas do not care about you. They want to know how it benefits them.
I know at first it may seem obvious how your [insert item here] will obviously do [insert benefit/s here] but people don’t always ‘get it’. You must spell it out to them.
When approaching people to write/talk about your [insert item here], you only get a small percentage of someone’s time/day. So you must speak the benefits of your [insert item here] and quick to grab their attention.
[+] [-] petercooper|15 years ago|reply
http://www.martinbryant.net/approaching-tech-journalists-for... http://thestartupfoundry.com/2011/02/08/four-guidelines-to-g... http://www.copyblogger.com/irresistible-pr/
And Michael Arrington spent some time on the topic in this video: http://www.youtube.com/watch?v=HbUnatPfSgg
[+] [-] tardis|15 years ago|reply
It's like praying to God to win the lotto but never buying a ticket. How do you expect to win if you don't have a ticket?
[+] [-] ludwig|15 years ago|reply
[+] [-] yannickmahe|15 years ago|reply
[+] [-] laf2019|15 years ago|reply
[+] [-] known|15 years ago|reply