[pdelbarba]

Really they spawned a huge industry of balance-operated electric scooter...things... The branding was much more accurate than I think even they hoped as they were a segue to more cost effective solutions.

I think it's a pretty good cautionary tale for those looking to follow the Tesla model. Don't target the ultra-high end unless you have enough of a technological and legal moat to fend off the vastly simplified and cost effective competitors.