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Tiltowait-- | 5 years ago

The number of McDonald's in Europe makes me doubt your words.

In fact, here we are at visible status markers again. "My ingroup does this high status display, but your ingroup (my outgroup) has low status and we would never do that (despite the fact that we secretly do that when you think we can't be seen)."

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Fradow|5 years ago

There are quite a few reasons to go into McDownald's in Europe that have nothing to do with status (in fact, as a parisian, and this has been echoed by several other europeans, it tends to get associated with lower status too):

- mostly because of convenience: a (arguably) tasty meal, ready to eat, for cheap

- like all junk food places, you can grab a meal whenever, which is not usual in most of Europe: restaurants don't serve meals outside of lunch and dinner times, in a roughly 3/4 hours window. If you are outside those windows, though luck getting a full hot meal outside of fast foods.

- toilets, wifi and a place to sit, no questions asked is very enticing for a category of people.

iagovar|5 years ago

I would be willing to bet money. In the countries I know, going to McDonalds is something you do once in a while, you don't use McDonalds as part of your diet.

I worked surveying consumer habits for a fish supplier in Spain and we saw how people demands more easy-to-eat stuff, but in supermarkets.

Eating out or ordering food is still viewed as leisure time or something you do in a hurry. Younger people has bad eating habits, but they still go to the supermarket and "cook" at their homes.

immy|5 years ago

From what I’ve seen they’re primarily in tourist centers, for the Americans.

Scoundreller|5 years ago

Free bathrooms is a good selling point.

Parisian friends said during their first push into France, they appreciated that they could buy something and do homework there for a few hours without getting pressured to leave.