[pi-err]

This is missing something on the larger dynamics at play to reinvent the car. It’s one of the biggest addictions inherited from the 20th century (with disposable plastics and cigarettes).

This is not only about engineering and sales. Current car culture is rooted in post-WW2 values: masculinity, personal freedom, power and control. Even Tesla plays that book with the SpaceX halo and the insistance on performance.

I wonder how Apple will approach this change of “soul” in car culture. It’s a shift not unlike what they brought to computing in the 80s, though they transformed the design then. Can Apple build a personal, shareable, fully automated electric pod? I can’t imagine them selling a vehicle with a wheel for instance.

All in all, doubtful we ever see the outcome of the Titan project.