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WWDC sold out in ten hours.

95 points| sahillavingia | 15 years ago |developer.apple.com | reply

68 comments

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[+] dangero|15 years ago|reply
Wow. I guess I'll be at home this year crying myself to sleep.

The quickness at which this sold out prompts a few questions:

1. I guess only small development houses are going this year because most big companies can't get purchasing approved that fast. I know mine wasn't able to.

2. Is it time for Apple to consider a format to allow more people to attend? Their platform has grown 10x in 5 years, but the conference is still in the same facility.

3. Did Apple release fewer tickets this year to hold more tickets for their partners? I know last year, the conference sold out quick, and that didn't allow big companies time to react. I question if even Apple's purchasing department could have made a purchase this quick if they were invited to attend such a popular conference.

4. Does this mean that people are now going to be scalping WWDC tickets? Their value is clearly much more than $1600.

[+] GHFigs|15 years ago|reply
Is it time for Apple to consider a format to allow more people to attend?

While undoubtedly not a perfect substitute for attending, they did take a big positive step last year by posting the session videos only a week after and eliminating additional fee for non-attendee access to them.

[+] tylerhall|15 years ago|reply
1. Maybe not. I've attended WWDC on behalf of small startups and for Yahoo. In both cases, my managers told me (and the other attendees) to go ahead and purchase a ticket with our personal credit cards as soon as registration opened. The company would then reimburse us later. There was just no other way to secure the needed tickets without charging $20k+ on a corporate card - which would have required weeks of approval first.
[+] kmfrk|15 years ago|reply
Ad 4: If they don't already, requiring developer licenses should, at the very least, work in Apple's favour.

Maybe they can set up some more requirements and allot a certain amount for press.

In other words, they might have to micromanagement and control more - which is very much in the spirit of Apple.

I'd be interested to see if any event experts have some common wisdom on thwarting scalpers.

[+] Zev|15 years ago|reply
2. Is it time for Apple to consider a format to allow more people to attend? Their platform has grown 10x in 5 years, but the conference is still in the same facility.

I hope not. Currently, the presentations are done by Apple engineers -- who then typically go and spend the rest of the week in lab sessions to have one on one's with people.

If more presentations are needed, either the lab quality will go down (which is very bad as labs are the best part of WWDC) or the presentation quality will go down because they will no longer be given by the engineers that created the tech behind the presentations.

There's also the immense amount of time that is spent by presenters beforehand in preparing for a session. If you think that Steve Jobs is the only one at Apple who spend hours and hours perfecting his WWDC presentation, you'd be very wrong.

[+] kgutteridge|15 years ago|reply
I purchased a ticket personally as it was worth attending from a personal stand point back in 2009 even coming from the UK.

You have to wonder whether the developer part of the conference should be ticketed separately from the keynote, as I would happily miss the keynote for access to the information. From what I heard in 2010 a lot of people only attended the first day to see what would be announced, you would think the price would be enough to deter bloggers etc but apparently not, the same goes for Google IO

[+] ecuzzillo|15 years ago|reply
It seems to me that most of the innovation doesn't come from big companies anyway, so why should Apple give them precedence for any seats?
[+] matthewslotkin|15 years ago|reply
small sold out events look and sound better than big empty events. also the 4:1 dev to engineer ratio is a major selling point.
[+] wtn|15 years ago|reply
The people at WWDC used to be cool. The last couple of years they've been drowned out by masses of people trying to cash in on iOS fads.

A lot of companies didn't even send their programmers last year—they sent their managers instead. The idiot managers don't even know WTF is going on. These people aren't worth talking to.

[+] dschobel|15 years ago|reply
s/iOS fads/apple's business plan for the foreseeable future/ and you nailed it.
[+] gyardley|15 years ago|reply
Witnessing a Steve Jobs keynote in person appeals to a lot more people than chatting at one of Apple's developer labs.

That plus the usual large-company conference boondoggle explains why WWDC has a lot of non-developer attendees. To make the conference 100% developers, either Apple has to get a lot less cool or the keynote needs to be moved out. Put the thing in Pac Bell Park and sell keynote-only tickets, and you'll get what you want.

[+] wallflower|15 years ago|reply
Since the session videos will be online after the conference for registered Apple developers (that's what they did last year - setting a new Google I/O-pressured precedent), I think that leaves the sessions you really want to go to, Labs, networking, socializing.

The sessions. All of them are top-notch. Learn how to write code like an Apple engineer or think like one. They all know how to present and they all are happy to be there.

The Labs are unbelievable. You come with your thorniest bug/problem to the appropriate section and an Apple engineer will sit down with you to figure it out. You might have to wait a while but they will bring in other team members, if you have a particularly thorny issue.

When it comes to networking/socializing - just waiting in line for sessions/talking to people next to me - I met people who had written top-selling iPad/iPhone and/or well-known apps.

Oh, and partying. That is almost like networking but with full bar service.

Good luck and congratulations to those going, it's like no other technical conference.

[+] ghurlman|15 years ago|reply
I/O Pressured? PDC/MIX has been doing this for a few years now...
[+] pcolton|15 years ago|reply
Startup idea: allow people to share their conference badges during unused days (or during any non-use times). I often can't stay an entire conference, and usually ditch my badge. For a sold out show, would be nice to hand it to someone else. "The AirBnB of Conference Badges"

I'm sure this goes against the badge policies, however.

[+] seanalltogether|15 years ago|reply
The last wwdc i went to experienced a sharp decline in population after the keynote.
[+] chc|15 years ago|reply
This is almost universally against convention rules. If it became popular, the conference organizers would just start making good on their threats and you'd see your name cursed across the Internet for getting your users' badges taken away.
[+] dangero|15 years ago|reply
Yeah this is something that happens a lot at WWDC. Every year Apple threatens to check IDs at the door, but they never do that I have seen besides at registration.
[+] OstiaAntica|15 years ago|reply
This would be a cool feature for lanyrd.com
[+] frankus|15 years ago|reply
If you happened to have added a ticket in your cart on store.apple.com it might very well still be there (and be able to be purchased) after the conference is sold out.

That's how I got in last year after slow management approval nearly ruined it for me.

I lobbied extra hard for quick management approval (new company) this year. I'll see some of you there :)

[+] ranebo|15 years ago|reply
Thanks for this, I fortunately added the ticket to my cart on my phone late last night (I'm in Australia) and woke up this morning to the sellout. Seems like check out all went well. Now processing so hopefully I'll be able to repay you with a drink there.
[+] mediocrepanda|15 years ago|reply
Thanks for a great tip. I was waiting on wife approval, because I need to make sure it didn't conflict with our planned vacation. I might be unstuck now.
[+] iqster|15 years ago|reply
Damnit ... I really wanted to go but 1599 on my own dime was a bit too steep. I thought I'd sleep on it but it is like they say: you snooze you lose. Oh well .. I managed to go to PyCon and will hopefully be at Google IO.
[+] paradox95|15 years ago|reply
I hope you got your ticket for Google I/O already. It sold out in less than an hour this year.

(I think they are still doing the competitions so if your going that route then "good luck!")

[+] mechanical_fish|15 years ago|reply
So what's the second biggest Mac OS/iOS developer conference?
[+] chicagobob|15 years ago|reply
#import "disclosure.h" I help run SecondConf, feel free to ask if you have any questions.

But, we're on the opposite end of the spectrum. We intentionally keep it small, so everyone can have a chance to talk with everyone else. We just announced our date for this year (9/23-25) and more details will be coming soon: http://www.secondconf.com/ if you're interested, you should follow @secondconf on twitter.

(minor edit to fix typo and add twitter info)

[+] gaiusparx|15 years ago|reply
I hope Apple will repeat the same event at a venue in Asia Pacific to cater for the other half of the world. Maybe at Sydney, Shanghai, HongKong or Singapore.
[+] danest|15 years ago|reply
I would really love to go to one of these now that I am starting iOS in one of my courses. I wish Apple had student tickets for this conference. :(
[+] xuki|15 years ago|reply
I got scholarship on 2008 and 2010, i expect them to offer the same thing this year, just be patient and wait for a few days until the details come out =)
[+] dooq|15 years ago|reply
Apple used to offer student scholarships to WWDC (I got one back in 2003). It looks like they no longer do that though (as of just this year).
[+] kin|15 years ago|reply
I find the title kind of exaggerated considering Google I/O sold out in less than an hour.
[+] ramanujam|15 years ago|reply
Google I/O got sold out because every body who got the ticket knew that they are going to get a latest android phone which is priced higher than the ticket price! Definitely a big motivational incentive to hit the buy button.

Not true for all attendees but probably for a good percentage.

[+] travisjeffery|15 years ago|reply
The title is just a statement of how long it took to sell out, "WWDC sold out in ten hours." — tell me where the exaggeration is in that sentence.
[+] thought_alarm|15 years ago|reply
2008 marked the first year that WWDC ever sold out (they capped tickets at 5000).

2009 sold out in two months

2010 sold out in one week

2011 sold out in half a day.

[+] mcantelon|15 years ago|reply
And JSConf in ~40 minutes.
[+] koko775|15 years ago|reply
Aaaaaagh! :(

Guess I'm not going after all.

[+] atrain34|15 years ago|reply
the only way to know about and get tickets in time is twitter. booo apple.
[+] pohl|15 years ago|reply
I saw them go on sale this morning in my rss reader, and bought one right away. Tweetlessly.

I've always wanted to attend, but never have been able to.

[+] Skroob|15 years ago|reply
I got an email at 11:34am eastern time from Apple about WWDC. Plenty of time.
[+] steipete|15 years ago|reply
One more reason to use Twitter!
[+] blinder2451|15 years ago|reply
I bought all the tickets to sell on StubHub.com!