[brisance]

The fault lies entirely on your previous company's management.

As Buffett says, "price is what you pay, value is what you get." Your ex-co failed to provide reasons why customers should pay for the value it offers.

Apple excels at this, despite naysayers saying that a premium consumer electronics is a "bad business".

[pjmlp]

They excel at it from the point of view of Tier 1 countries.

They want to stay the Ferrari, Bang & Olufsen of mobile phones and laptops.