The problem for me is that I honestly can't think of more than a half dozen instances in the last 20+ years where ads made me aware of something new that I actually wanted, and zero of those were web-based. I can't think of a single time ads swayed my opinion to purchase something I didn't want or caused me to buy something earlier than I would have otherwise. At BEST there have been a few ads that have led me explore options within that market, but the company posting the ad had zero impact on my decision (it almost deters me, since that ad money could have been spent making the product better or cheaper, so the competition is probably a better buy).Why would I want even 1% of the content I'm consuming to be polluted with irrelevant garbage? That's a huge amount of time and mental effort filtering out stuff like toothpaste ads because I googled directions to my dentist's office.
Nope. Ad blockers on EVERYTHING and custom CSS for sites that whine about ad blockers or display a sea of whitespace to inflate page view times.
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