[_curious_]

Interesting thoughts Carol, thanks for sharing. It's important to have this sort of conversation with yourself when considering the foundations of starting a company. The fact that you've expressed it in such a way that others can tap into may be valuable for those like you at or approaching this crossroads. Fascinating thought process!

Not enough entrepreneurs/founders are able to have such a pragmatic and mature dialogue up front about the pros and cons. It's imperative that they do for the sake of their time and emotional well being - at the least. Kudos to you for going through it and making a decision which suits your needs.

You've said: "Setting goals like working at a certain company, promotions (up to positions like CTO) and building a specific type of thing aren't less ambitious than building a successful startup." ... and I would ask you to elaborate on that, like is there anything more "ambitious" than building successful startup or how do you perceive the scale of ambition in the context of say business/professional pursuits?

PS - I didn't know that hey.com was considered a "huge, groundbreaking" product...certainly captured some hearts and minds of the early adopter meets anti apple/establishment crowd but is it (yet) recognized outside of that bubble?