[bradwschiller]

Agreed that understanding the business is critical. Writing is one of the best ways for someone to develop a better understanding of the business - e.g., what metric are we tracking and why?

Overall, I'm not saying that there aren't a bunch of other important things to running a business, just that great writing makes running a business far easier.

On a side note – implementing performance management gets crazy gains without requiring process changes. I used to get an immediate 30%+ productivity bump when I'd implement performance management (e.g., metrics, daily huddles) in a place that had little of it.