[brahyam]

I've done this before, it also appears clearly described in the "Start small stay small book" which I recommend a lot. However after running it I found myself a little lost, conversion was not as expected and it's very hard to realize what failed. Is it the idea? or the design? or the speed of the website? or the wrong target audience? or the wrong keywords?.

More importantly should I jump to my next idea? or should I invest more time pivoting this one and pushing until I get where I want to be.

What happens when you're building an improved version of something that already exist? Would you skip this kind of validation assuming that if people pay for the big product they would pay for a small one? Specially if you're not aiming for a venture backed monster but just a bootstrapped small business.

[amanjaincorp]

RE: What failed?

Agreed this is a problem that your product needs to solve either way. This idea validation playbook allows you to face the problem early on as opposed to later.

RE: What happens when you're building an improved version?

I'd ask you why you think yours is an improved version? Is that a sure shot fact or up for the market to decide. If it's sure shot, they yeah skip the idea validation step. Sounds like your idea has more execution risk than market risk.

But if you think its subjective, then that's probably something you could find a creative way of solving using the Painted Door test or something similar.