[john_miller]

every generous return policy by a shop

every PR action

free(as in beer) software (e.g. visual studio)

charitable donations (e.g. google to wikipedia)

not pressing charges for rampant cracking (photoshop used by students/children)

diversity photo ops/hiring practices

non-firing of incompetent employees

free workshops or tours for the public/children

[naikrovek]

Those are almost all tax deductions or are required by law.