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How we scaled Google Meet during Covid-19

125 points| caution | 5 years ago |cloud.google.com | reply

56 comments

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[+] parhamn|5 years ago|reply
It's crazy how little Google's marketcap benefits from things like this. Zoom's here sitting on 75B (~1/15th Googs) as we speak and Google Meet probably isn't even legitimately used in pricing Google. Wonder what Google's market cap would be if each individual service got the VC future growth pricing.
[+] bhauer|5 years ago|reply
Not only that, but modern Google Meet is significantly more useful to my day-to-day remote conferencing needs than Zoom. Modern Google Meet's advantages:

* It's nearly instantaneous to use. You can just bookmark any prior meeting ID you created and reuse it indefinitely. You just click the meeting on your bookmark toolbar and join the meeting. Creating a new meeting is also nearly effortless.

* Works right in your web browser. It doesn't default to pushing you to use a native executable.

* IMO, the video and audio both are slightly better than Zoom.

Google Meet or Hangouts from years ago was quite bad, but it has improved nicely.

[+] Spooky23|5 years ago|reply
The stock market is hilariously bad at valuation of big businesses.

The most egregious example was when value of all of EMC’s business was worth less than the value of their VMWare ownership stake.

The Zoom story is really cool, and the business is simple. Are they actually worth $75B in a crowded, competitive market? We’ll see!

[+] JeremyNT|5 years ago|reply
Google organizationally though is probably incapable of capitalizing on Google Meet. They have a bewildering history of creating and discontinuing and morphing products in this space, and their historic lack of focus and vision means you'd have to really be a Google aficionado to keep up with what their current offering even is, much less whether it's any good.

Whereas Zoom? They do one thing, and they do it well (enough). You don't download Zoom Hangouts one year and then switch to Zoom Duo then Zoom Allo and then migrate Zoom Meet. You just use Zoom and it works well enough.

I feel like Zoom has basically eaten Google's lunch here, not by actually being a better offering, but by simply being a straightforward proposition. Perhaps Google can learn some lessons for the future...

[+] jtwaleson|5 years ago|reply
To Googlers working on this: thank you! My work life shifted from 5% Meet to 80% Meet and it only got better during the crisis. Never noticed deteriorated performance.
[+] ocdtrekkie|5 years ago|reply
Literally adding Google Meet URLs to Zoom meeting invites in Google Calendar, so half of a meeting's members went to the wrong room is kinda a bad way to scale your product: https://mspoweruser.com/googles-latest-audacious-growth-hack...
[+] gav|5 years ago|reply
There's a setting you can turn on called "Automatically add Google Meet video conferences to events I create"[1].

I tested on a new account and the default was on, which you might argue is bad, but when I tried to create my first calendar event there was a popup that told me that it was on and gave me the option to turn it off.

Plus when you create a event the option to include a Google Meet is right there and it's one click to remove.

[1] https://support.google.com/a/answer/9898950?hl=en

[+] amf12|5 years ago|reply
> Literally adding Google Meet URLs to Zoom meeting invites in Google Calendar, so half of a meeting's members went to the wrong room is kinda a bad way to scale your product

You could argue that, yes. And I won't blame you. But if you ignore Google and Meet for a moment and consider Microsoft (or in an alternate universe - Apple); product wise, this is a good decision. Reduces friction from creating meetings and provides a better experience.

You can disable automated Meet meeting generation though.

[+] izacus|5 years ago|reply
The dates on the shown graph significantly predate this new feature (or GMail tab).
[+] jeffbee|5 years ago|reply
I'd love to hear the war stories about the network capacity plan violations that were involved here. There's no way they had 30x headroom in their 90-day capacity forecast. The organizational ability to reach in and shuffle up the network capacity allocations may be even more interesting than the technical items discussed here.
[+] justicezyx|5 years ago|reply
Nah, this is considerably minor scaling problem for Google.

Youtube bandwidth is there. Google meet is just a rounding error. Of course (most likely) there will be dedicated planning going forward, but these type of traffic ramping up is daily operation at Google.

At Google, application developers rarely pay much attention to scalability, that's how the TI org tries to achieve, and they are probably the best AFAIK.

[+] j4mie|5 years ago|reply
Every web-based video chat I’ve used (including Google Meet and Slack) makes the fans on my decently-specced 2018 MacBook Pro spin up like it’s about to take off. I’ve tried Firefox, Chrome and Safari. Zoom (via the native Mac app) doesn’t do this. Does anyone know why browser-based video is so resource intensive?
[+] giovannibajo1|5 years ago|reply
Use Safari. Turn on the developer settings, and find the setting to disable VP9 in WebRTC. That will force Meet to stop using VP9 and switch to H264 for which MacBooks (and Intel CPUs in general) have a hardware accelerated decoder and encoder.
[+] kenhwang|5 years ago|reply
Just tested a Google Meet meeting while on a native Zoom video call. Google Meet used 3x more GPU resources while having 1/5th the video participants.
[+] guillemsola|5 years ago|reply
I think the point of this article is how the Meet team handled the increase usage, not whether if this product is better of worst than competitors.

I bookmarked the article that can be seen as an engineering approach to solve a problem like this.

[+] tasssko|5 years ago|reply
When did Google meet get better? I used it actively in April had a some really bad customer meetings on it (it seemed to be bandwidth heavy though that is anecdotal). I decided on Zoom and haven’t really looked back. I also was irritated at the Google Meets browser compatibility issues as I mostly use Firefox.
[+] CubsFan1060|5 years ago|reply
I used Google Meet once, and immediately ended up back at Zoom. I was not particularly impressed.
[+] kevindong|5 years ago|reply
I found it to be perfectly adequate. Just like Zoom. Neither stood out and I'm perfectly fine with that.

Some of my fellow employees asked for a company wide Zoom license at the beginning of WFH so out of curiosity I looked to see how much Zoom costs. Turns out it costs about the same as all of G Suite which honestly surprised me (in how expensive Zoom is).

https://zoom.us/pricing

https://gsuite.google.com/pricing.html

[+] isatty|5 years ago|reply
The in browser version of zoom is really quite bad and meet is miles ahead of it.

That and I’m not installing a proprietary, possibly spyware ridden (excluding spying at the server) that installs weird daemons on my computer.

For family use, I’ve found FaceTime to have the best AV if everyone has a decent connection.

[+] ThePowerOfFuet|5 years ago|reply
The fact that one of those requires only a modern browser, and doesn't hide the browser access behind a dark pattern in favour of a software download which is a security dumpster fire, causes me to not worry quite so much about ultra-crisp video.
[+] exclusiv|5 years ago|reply
It's gotten better but the video quality is definitely lacking.
[+] ramshanker|5 years ago|reply
30x growth only? My wild gutted is that at least 1 billion Gmail App installations must have been updated to integrated Google Meet versions. So I expected much higher jump.

Just yesterday, we were asking people in our school WhatsApp Group to install Teams app. As for Google Meet, just update!!!

[+] tpmx|5 years ago|reply
> 30x growth only

srsly?